The number one problem lawn care companies face when it comes to growing their business is obscurity.
YOUR potentials customers simply do not know you exist.
If you’ve watched any of my 100 videos on YouTube you probably hear me repeat one phrase quite frequently.
And that’s – Be everywhere your potential clients are.
The number one problem lawn care companies face when it comes to growing their business is obscurity.
YOUR potentials customers simply do not know you exist.
If you’ve watched any of my 100 videos on YouTube you probably hear me repeat one phrase quite frequently.
And that’s – Be everywhere your potential clients are (looking).
If you want to be the dominate player in your market. Look like the dominate player in your marketing.
That means showing up high in Google Rankings via SEO, that means showing up in PPC ads for every important search term, being on their door, in their mailbox, Cross promotions, Local search sites, truck wraps, be everywhere your prospects are.
And each individual strategy is generating a return on your marketing investment.
That means every marketing method you employ generates more revenue for your business.
We don’t do any marketing to “just get our name out there”. We do it to make more money.
It is really not as expensive as it may sound because for smaller companies you’re not going to do everything all at once, right out of the gate.
You are going to scale up step by step and your return on you marketing investment is going to pay for the expansion of your marketing presence.
It builds on itself.
So as I mentioned. We don’t implement multiple marketing methods just to get our name out there. We do it, to make more money.
So Using multiple marketing methods is going to increase the effectiveness of your marketing as a whole.
Best Way to Get Lawn Care Customers
Nielsen Research and Google did a study recently that showed that the more marketing methods that you use, the more times that your prospects are exposed to you via different media, the more effective your marketing is. Fifty percent more people will recall your brand if they see your marketing through different marketing channels.
Not only will they recall you company, the repetition of them seeing your brand will build credibility and trust in their mind before they even talk to you.
you will be the first company they call when they are ready to buy.
And when they are ready to buy, it will be easier to close those sales because you’ve already built credibility in trust through the marketing message in your advertising.
We also want to employ multiple marketing methods, because you can’t reach everyone by just doing one thing,
Some people will never ever click on your google ad.
Some people will never ever look at your direct mail piece, no matter how clever it is.
The key here, is to start with the most high profit marketing strategies your budget allows and then scale up by reinvesting in additional strategies as your revenue increases.
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