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How do I ensure my site will not lose its ranking when I change domain names?

Eli – I’m just finishing my first year of lawn care and I was planning to form an LLC and change the name of my company the first part of 2012.

I’ve been enjoying watching your videos. Thanks for taking the time to put them together.

My question is, I’m just finishing my first year of lawn care and I was planning to form an LLC and change the name of my company the first part of 2012. But my current website has been up since June and I don’t want to lose any progress it has made in the rankings. Will I be basically starting over online by changing names?

Thanks and Happy New Years!

• 301 Redirect to your new domain.

This can be done a few different ways
○ HTACESS file in root directory – make sure you check you pages
○ Website control panel with your webhost
○ Domain Registrar GoDaddy

Also recommend buying a domain name with your official company name (drop the llc)
but it should only be a redirect to your main site.
main site should be a domain containing your number one keyphrase.
most likely lawncarecityname.com

Incoming search terms:

  • lawn care names and slogans
  • lawn care names

Andrew Pototschnik is the founder of Lawn Care Marketing Expert, the largest online marketing agency in North America specializing in marketing strategies for the lawn care and landscaping industries.

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