I just wanted to quickly respond to the Lawn Care Millionaire video “Which College Classes Should I Take That Will Help Me With My Lawn Care Business?”
But before I do… Don’t forget to subscribe to the Lawn Care Marketing Expert Youtube channel and visit lawn care marketing expert.com to subscribe to my weekly marketing tips.
Hi everyone, I just wanted to really quickly comment on the latest lawn care millionaire video… “Lawn Care Businesses Should Not Discount: Here’s Why
So let me expand on this a little bit further.
Lawn Care Millionaire answered the question “Is There Too Much Competition To Start a Lawn Care Business? In another video and I want quickly wanted to expand on this question a bit. because is brings up something that I think happens more than it should.
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Through out the year I get many calls from lawn care business owners that ask me for our help and more specifically they ask, how can I double my business this year…
Sadly, few like the answer I give… So lets start from the beginning…
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Oftentimes as Lawntreprenuers, we are the biggest roadblock to our companies growth.
And that’s because we try to do everything ourselves or think we are the best person to do everything in our company.
Marketing is not magic. It is more akin to science or math then some mysterious dark art.
The headline in your sales copy, the guarantee you use, the design and Layout of your website elements, even button colors can have an effect on how many prospects become leads and then clients.
Everything in your marketing program can be tested between version 1 and version 2.
The number one problem lawn care companies face when it comes to growing their business is obscurity.
YOUR potentials customers simply do not know you exist.
If you’ve watched any of my 100 videos on YouTube you probably hear me repeat one phrase quite frequently.
And that’s – Be everywhere your potential clients are.
Why should someone buy from you versus everyone else in your market?
Most companies never give this any thought, they just cut grass. But we must define it and stand for it. Because if we don’t know what it is. Then our potential customers don’t know either.
This is an opportunity for your business, that only requires a little bit of effort on your part.
Implement a system in your business that culls positive reviews and testimonials from your customers
use them online, use them in your marketing, use them on your website.
Without question including a strong Guarantees will increase the number of calls and leads you will generate.
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