If you’ve been watching my videos for any length of time, you know I’m a big proponent for getting great reviews about your business on line from real customers. It’s huge. It’s important. It’s very valuable social proof, and it convinces consumers to try your business and your services. Very powerful stuff. Today, I just wanted to give you some proof. I wanted to back up what I’ve been preaching with some facts.
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I have a recurring concern that keeps coming up when I speak to lawn care business owners that contact my company and ask us to handle their marketing. One of their concerns is they want to do online marketing. They know they need to be doing online marketing, but they might still be small. They might still be doing less than 250k and they’re afraid that they are going to get more work than they can handle. They’re afraid they’re going to get too many leads, too many new clients and they’re not going to be able to fulfill them at the same level of service that they take care of all their other customers. That is an awesome problem to have. Having more work than you can handle is the best place to be. There’s no such thing as too much demand.
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That’s right, I said it, SEO is dead, but I don’t mean the strategy that we employ for our clients, I mean the term. It no longer has any meaning.
Let me tell you why I’m saying this. I got a call this morning from a gentleman asking about our SEO services. He’s already using an SEO company. He said he had been using them for about 12 months in fact, but he’d gotten no new clients and he wasn’t showing up for his most important keywords. So I asked him, “Well what’s your budget? What are you spending with these guys?” He said, “Well I’m spending $599 a month.” And I said, “Well $599 a month, that’s a really, really low SEO budget. I’m not really surprised that you’re not getting results.”
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Hi guys. Today I want to talk to you about pay-per-click advertising and why you should be doing it. Hopefully, everybody watching this is already running a pay-per-click campaign at full speed. Hopefully, you’ve hired an expert to do it for you, and you’re already getting leads and clients from that. It’s a prime time of the season. You want to be catching the new clients right now at the beginning of the season and keep them all year. It makes them even more profitable the longer that you have them. Rather than me selling on pay-per-click advertising, I always think it’s more effective to let the facts speak for themselves.
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What is the hardest thing you have ever done?
Maybe it’s a difficult personal goal like losing weight or drinking less.
Maybe it’s reaching a business goal like breaking $1 Million or 10!
Whatever it is…
The only way we ever get there is if we push ourselves…
Are you willing to do WHATEVER IT TAKES to be successful?
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Online marketing is hands down, more effective than direct mail, door hangers and other offline print techniques. Why is that? Watch this video to find out…
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Hi everybody, Andrew here. I am live from Los Angeles, California. I just got done surfing – no, I’m joking, I didn’t. I just got done speaking for two hours at the California Landscape Contractor Association’s Landscape Industry Show out here in Los Angeles at the Los Angeles convention center. You can see it right back there behind me; that’s it. Here in front of me, actually, is the Staples center. It’s right here. I didn’t know they were next door, so I imagine that the Lakers are probably scheduled to lose again tonight. So, I’m looking forward to that, but I had a great talk today. I spoke for two hours, if you can believe that.
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Louise, the question I would ask is “Are any of my friends and family scanning QR codes on a regular basis?”
If they aren’t – neither are your customers.
In order for someone to use a QR code they need an Android smart phone or to download a special app for their iPhone.
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Landscape Management Magazine February 2013 – Written by Lawn Care Marketing Expert
Your website is your most important salesman. In fact, making sales is the ONLY reason to have a website. Here are 6 great ways to give your website the sales tools it needs to Always Be Closing…
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In business, it is often those things we don’t give much thought that with just the right tweaks can really have an impact on our profits and growth.
Having a clear well defined phone strategy is one of those often overlooked things.
I work with lawn care and landscaping companies big and small below 100k to over 8m. When it comes to the phone, shockingly the biggest difference between the two is that the larger companies have several people on staff to answer the phones. But when it comes to how the phones are actually used the differences end.
Harlan Hogan’s famous quote “You never get a second chance to make a first impression” is still true today. Unfortunately, many companies treat it as a cliché and have no strategy behind their phone. If you can talk, you generally have all the skills you need to be a lawn company’s first impression.
They forget that as far as a prospect or client is concerned – the person answering the phone IS YOUR COMPANY. Just as the skill of your crews determines the quality of your company’s work, so to does the way your staff handle the phone give your company its image.
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