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The Power of the Mastermind

Hi guys, Andrew here.  I am in San Francisco today.  I’ve spent the entire weekend at one of the largest Internet Marketing conferences in the world.  It literally a who’s who of Internet Marketing from all of the different disciplines whether it’s search engine optimization or local search or pay per click or conversion optimization, all of the different disciplines that we implement at Lawn Care Marketing Expert.  The best and brightest are here.  I’ve spent the past three days hanging out with them, listening to some of the speakers and really devising ways that we can get even better results for our clients.
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Green Industry PRO Magazine Interview – Social Media… Beyond the Hype

Gregg: Welcome back, everybody. Gregg Wartgow with GreenIndustryPros.com. Thanks for tuning in again. Today we’re talking about a topic you’ve likely been hearing a whole lot about and that’s social media, but we’re going to tackle it from a little bit different perspective. We’re going to look at how different types of landscape companies of different sizes can utilize the many different types of social media tools out there. Things like Facebook, YouTube, Twitter, and so on to actually get a decent return on your time investment. Believe me, you can spend an enormous amount of time on this stuff and get absolutely nowhere. To help us out with this topic we’re joined by Andrew Pototschnik from LawnCareMarketingExpert.com. How you doing today, Andrew?

Andrew: Very good. Thanks for having me, Gregg.
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Lawn & Landscape Magazine – Build a Marketing Plan That Works

Build a Marketing Plan That Works

Lawn Care Marketing Expert’s keynote speech was featured in Lawn & Landscape Magazine’s coverage of The PLANET & NPMA Lawn Care Summit 2013

The fourth annual Lawn Care Summit opens in Orlando with a focus on sales and growth for 2013.

Chuck Bowen | January 9, 2013

ORLANDO – The fourth annual Lawn Care Summit opened Tuesday in Florida to record attendance.

More than 200 LCOs and pest control operators came to Florida for three days of technical and business training focused on the lawn care industry. The event, co-hosted by PLANET and the National Pest Management Association, is sponsored by Real Green Software, Bayer, Syngenta, Agrium Advanced Technologies, Dow AgroSciences and Holganix.

This year’s conference is the largest since PLANET and NPMA started co-hosting the event in 2008, and offers training for owners to develop their sales, marketing and operations, as well as high-level perspectives on the future of the lawn care industry.

In the keynote address, Andrew Pototschnik, founder of the marketing agency Lawn Care Marketing Expert, exhorted attendees to approach marketing with as much focus and energy as they do other parts of their business.

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Lawn Care Summit 2013 – A Lawn Care Website That Sells

On January 8th, 2013 – Lawn Care Marketing Expert Presented the Opening Speech at Lawn Care Summit 2013 – How to Get Found on the Internet and Make Your Website Sell. Here is one of the nuggets he spoke about…

Most lawn care operators know that they need to be on the Internet, but having a website alone is not enough. It must get found and it must sell. But exactly how do you do that and where should you start? Your website is the most important member of your sales team and, just like a salesman; it needs to be able to close leads. Find out how to design it in a way that presents your image and values in the best light, while building credibility and trust with your prospective customers.
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Time to Start Marketing For the New Lawn Maintenance Season

Hi guys, Andrew here. I’ve been working on my speech today for Lawn Care Summit. I thought I would just take a quick break and remind you guys that now is the time to really be thinking about and planning your marketing for this upcoming season. We’ve been getting a huge number of calls, before the holidays, after the holidays. I’ve been on the phone all day today, myself, and that’s great. Now is the time that you need to be thinking about your marketing for the season. You, and especially if you’re doing online marketing, you need to be executing right now.
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Search Engine Optimization (SEO) for Lawn Care Businesses

Search Engine Optimization

What Does Al Pacino Know About Lawn Business Marketing?

What Does Al Pacino Know About Lawn Business Marketing?

LIVE from Times Square New York City!

What do Alec Baldwin and Al Pacino know about marketing a lawn care biz!?!?

This weeks lawn care marketing tip comes from the Movie/Play starring Al Pacino & Alec Baldwin…

A.I.D.A (Attention, Interest, Desire, Action) and how it applies to Lawn Business Marketing…
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How to Get Customers for Lawn Care Business – Follow Up With Prospects

How to Get Customers for Lawn Care Business - Follow Up With Your Prospects

Your prospects have busy lives and we can’t read their minds. We don’t know if the woman of the house has been pestering her husband for a month to take care of the lawn, we don’t know if they are considering a switch from Joe’s Mowing & Blowing.

But just because they didn’t buy today, doesn’t mean they wont buy in the next few weeks or months. AND THAT’S WHY… We must follow up with our prospects

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Green Industry PRO Magazine Interview – Dealing With Negative Reviews

Green Industry PRO Magazine Interview – Dealing With Negative Reviews

Gregg: Negative feedback. Obviously, you’re hoping this isn’t going to happen and it’s probably a smidgen of a chance it will because your followers are your friends and your current customers, but I’m sure it does pop up from time to time. How do you deal with that random negative post on your Facebook page or what have you?

Andrew: That’s a great question. I’d actually like to expand this a little bit and not just negative posts on your Facebook page but negative reviews perhaps left for you on Yelp, or on Google Places, or any of these other review sites. Why don’t we take it back a little bit broader than just…
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Get Real Reviews For Your Lawn Care Business or Face the Consequences

Hello everybody. Andrew here again, with LawnCareMarketingExpert.com. Welcome back. Just have a quick update for you today. I wanted to bring something to your attention.

You might have seen it in the news, but probably not, if you are not as big as geek as me and my team are. Yelp recently set up a sting to catch people buying fake Yelp reviews. If you search ‘buy Google reviews, buy Yelp, reviews,’ whatever review site that you might be on, you can find somebody who has a bunch of bots that will post some fake stuff on your behalf, if you pay them enough money. We never use shady companies like this. It is a terrible idea, and the Yelp sting recently proves that fact.
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