Nick S
I am Nick I speak to u here and there on a few of your posts. any whoo I am the new guy and have listen to millions of people and watched countless videos LOl and you my man I listen to for some reason I found you very real and kept watching and yep your as real as it gets . thank you for all of your advice please keep it coming. Is there anything a small guy like me can do besides the online bids “Pay per bid sites” I do allot of advertising (Flyers,Door hangers,Craigslist,Yard signs when I do jobs) I get some good feed back and things are building up. but I know there is another way besides paying to get a job…. Thanks for everything even if u dont answer I will keep listening to u ….. thanks man
March 11
Lawn Care Marketing Expert
That’s very nice of you to say Nick. Thank you for the compliment. Our industry is really behind when it comes to online marketing and technology in general. I want to change that.
i’m not a big fan of pay per bid sites. Though some of our clients have success with them, most get price shoppers and non-ideal clients.
“I know there is another way besides paying to get a job…”
Nick, you will always have to spend money to get new clients and grow… Even when relying on offline methods there is an investment of time and/or money when you speak to leads or create, print and distribute the flyers. Your time spent marketing, is time not spent doing other things.
when youre small nothing beats going door to door and introducing yourself to the neighbors, giving them a refrigerator magnet and telling them about your services. It takes some balls but it works.
as you get more and more clients from your grassroots methods you need to start reinvesting in your marketing. your marketing budget should get larger as your business gets larger. This is how every business from Valleycrest to Apple have grown.
The saying you have to spend money to make money isn’t a cliche. It is true.
Andrew
June 7
Nick S
andrew its nick … told you i would check in time to time ,,, Business is great and we are growing everyday and going way above what expected for our first real full season …. Keep pushing is our moto this season thanks to you….
Today we ran our first FB ad campaign and WoW is all I can say We are well over 107 likes and still going and all in just our area but yet to see what comes out of it. But very excited we can see it may have some rewards in the end …. We will keep you updated
Thanks Again Andrew your the man Keep all the advice coming we are listening and applying
June 10
Lawn Care Marketing Expert
Glad to here you are growing Nick!
I would be wary about using Facebook to generate new lawn care business, there are a lot more effective areas to invest your marketing dollars.
June 10
Nick S
good advice and I will do my homework thanks andrew
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Hi I had a few questions for you if you have time I’m new to the site and was interested in learning as much as I can about this industry. I will be looking to start up a lawn care business and was wondering what kind of licensing and insurance would i need in the state of Indiana/ Michigan and if you knew of any seminars in south bend in the next few months that you would recommend. I’m also new to the business world (well kind of) and was looking for any tips that might help keep my business going from start and even after. I, Thank you for your time and appreciate any assistance you could be in any or all of these areas have a great week and thanks again.
Sincerely,
Cody
Mishawaka, IN.
May 30
Lawn Care Marketing Expert
If your using chemicals you will need a license. I would also recommend insurance to protect yourself and your customers. Laws very from state to state. A quick google search turned up https://www.michigan.gov/mdard
I would also recommend joining PLANET: https://www.landcarenetwork.org/
As far as events, the closest thing to you is GIE+EXPO & Green Industry conference in Louisville. It is the biggest industry event. I will be giving a keynote there as well.
You will also find some help here:
https://www.lawncaremarketingexpert.com/lawn-care-business-tips/
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Hi , I’d like to start my own business in lawn care/landscaping, i have a truck and a couple mowers and wipper snippers and a few good friends willing to work, my main gole is to do good and make money, any advice would help, thanks
Andrew D.
Start grassroots. Start with your friends and family that live in the areas you want to service.
Print and distribute your own flyers/doorhangers. The higher the quality of design and message, the more seriously you will be taken.
When you’re small nothing beats going door to door and introducing yourself to the neighbors, giving them a refrigerator magnet and telling them about your services. It takes some balls but it works.
as you get more and more clients from your grassroots methods you need to start reinvesting in your marketing and expand it into different areas (such as online). Your marketing budget should also get larger as your business gets larger. This is how every business from Valleycrest to Apple have grown. they reinvest more and more in their sales and marketing.
The saying you have to spend money to make money isn’t a cliche. It is true.
Lawn Care Marketing Expert
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Preston Gray
How do I get our new lawn care website found on google, and first of course?
Thanks for having a great resource for people like me!
March 19
Lawn Care Marketing Expert
Hi Preston, Search engine optimization its not something that you are going to try to do yourself. You’ll need allocate a marketing budget and choose an expert in that strategy. It’s more than just changing a few tags on a web page.
March 19
Preston G
Thank you for the honest answer. Is that something that you do? If so, how much would I need to allocate to get a good start on it?
March 19
Lawn Care Marketing Expert
No problem Preston. SEO is just one of several strategies we implement in our marketing programs.
Its just one strategy.
We usually combine several strategies for the greatest results. Our clients budgets vary and the programs are custom to the clients needs. Generate leads, increase CLV, generate referrals, etc…
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Chris W.
Hey Mr Andrew I love your videos on YouTube very good content, how much is the start up template package for a website. This will be my first year in business I already worked for two large companies
March 27
Lawn Care Marketing Expert
Hi Chris, we don’t offer website “templates”. The websites we do are built custom for each client based on their needs and our expertise. If your looking for a “free or low cost option” and you’re not concerned if they convert visitors to customers, you might want to take a look at Service Autopilot, as they do have an option for a website add-on.
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