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3 Important Numbers Lawn Care Business Owners Should Track

There are many key numbers you should be tracking in your business every day, week, month and year. Today we talk about just 3 key numbers related to lawn care marketing.


There are many other numbers lawn care business owners should be tracking on a monthly, weekly, daily basis but those are the key ones related to marketing.

Cost per sale
• This includes your customer acquisition cost. How much does it cost to acquire a new client via different marketing methods you are implementing?
• How much is a new client spending?
• If you are acquiring new clients worth $7000 over 2 or 3 years spending $50-$100+ per client in time and advertising costs is a no brainer. In fact, it’s a 70X return on your investment.
• When you monitor this, you can reinvest more in the marketing strategies with the highest return on investment.

Close rate – percentage of leads closed?
• Why aren’t they closing?
• You should be closing 70-80%
• Troubleshoot.
• You might need to Learn to sell.
• You probably have a marketing, branding image problem.
• You don’t look like your worth what you want to be paid.
• Maybe you aren’t following up or answering your phone
• Log all calls and outcome. Then tweak what you are doing to close more

Profit Margin Per Job
• Raise prices or fire low profit clients and refer them to someone else.
• Geographic pockets of these high profit clients? Goal: dominate those neighborhoods.
• 10% average profit margin across the board means you are on the verge of going out of business if any problems occur.

Make it happen!

Andrew Pototschnik is the founder of Lawn Care Marketing Expert, the largest online marketing agency in North America specializing in marketing strategies for the lawn care and landscaping industries.

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