So let’s talk about split testing, I will also call AB split testing
Yeah
On which book you read
Yeah
I have been very important part of online marketing, something that everybody should be doing
Yup
We do it religiously *
Not enough, I still didn’t do it enough
Now *
Every time we test and realize, we don’t test enough
* a way you can test and * variations but
Yes
It is something we do religiously. I know back before we were handling all of your online marketing. You were doing it
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Lawn Care Business Tips – Split Testing Lawn Care Advertising
What is an Appropriate Lawn Care Marketing Budget?
So you want to ask, you say hey let’s talk about marketing, you hear this question with a lot of clients and *
Okay so question I do what is what is their appropriate marketing budget and I know that you have run a full campaign and we have done some stuff for you as well. So when we talk about, what is an appropriate budget for a service business, a question I get a lot
Yeah
So and I do too and so I am talking about marketing budget, not just online marketing, I am talking marketing across the board here, offline and online
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Design Build Landscaping Company Consultation with Lawn Care Marketing Expert
The following is an excerpt of a consultation with a Design Build Landscaping Company and Lawn Care Marketing Expert…
DBLC: The previous firm had us do these things are called landing pages, so like if someone was searching let’s just there is a town Santa Monica, and I would type in Santa Monica patios and then it would pull up that landing page, which was specifically crafted for Google to pick up on that site. Then it would redirect back to the main website and then we have these like links, so we would pay like to be on link drivers like things, what our new guy said that that’s no good anymore because there is something called Panda, and we have to do; what did he say content on the website. So before our blog was separate and everything was separate and he said you need to put all that stuff together. So now our blog is on the page and we are posting on that a little bit more regularly.
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Keyword Research for Marketing Lawn Care Business
So in the simplest terms, key phrases are simply the words or phrases that you enter in to the Google text field when you hit search that is a key phrase. It is just a search term. It is just another word for it. It is also called key words. You know search term, key words, key phrase, same thing. Some people use key words, we use key phrase because generally people are entering more than word these days to find what they want. It really kind of drills down their search and so people are entering two, three, four words in tera sentences in tera questions, so we call them key phrases
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Marketing a Lawn Care Business on the iPhone 4S & Yelp
Good morning guys I want to talk to you really quickly about something that happened this week, actually happened yesterday morning. The iPhone 4S was officially released and the reason I wanted to speak to you about it is because it has a important new feature that is doomed effect, search, * for all of my clients, it is going to effect it for anybody who has a business online who is providing the service locally and the feature is Siri. I don’t know if you have heard about it or not. Siri is basically a digital voice assistant on the iPhone 4S. We can actually push a button and speak directly to your phone in any way you want to do. Not only does it set reminders and check your email and read your text messages and all that, you can actually ask it to tell you the best landscaper in Dallas,
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Marketing Lawn Care Using Business Templates
Jonathan from Lawn Care Millionaire goes into detail answering a viewer submitted question about pre-made flyers and door hangers.
Join us as we discuss using Business Templates and see if they are useful for your business or not.
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Using Social Media For Marketing a Lawn Care Business
So basically social media is, mainly websites and applications where users have a sort of a two way interaction with each other
Right
And their two way communication, they are generally interactive communities but the key point here is that it is two way and people are communicating with each other * groups of people yes
Yup
So in that sense obviously Facebook is the most one example of this, Google plus same thing, Twitter, YouTube, I mean you can even include blogs in that. Blogs with commenting systems that has a interaction where groups of people again are communicating with each other. And that is really would define social media is the interaction with other. So when it comes to services business and in using social media to promote your business or get new clients, really the, the goal the focus of it is to really have a personal relationship to interact with your clients
Right
And really to have a direct conversation, a direct conversation directly with them
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Marketing Lawn Care Using Local Listings
Let’s talk about local listings Google places so tell us a bit about what that, what that is about, what that means?
Okay well local listings are, they are more, it is more than just Google places but that is typically where people think of making a local listings. It is you know, just like the Google search engine is the number one local listing service. But other ones are considered beyond the local, being local pretty much one and the same these days. Yelp would be a local listing service, service magic, Angie’s list, urban spoon, if you are a restaurant, there is tons of, there is thousands. And basically it is just the place for you to list your business info, description, contact information, what services you provide, so on and so forth and a lot of these accept reviews, yelp accepts reviews and a lot of these, these are the listing services accept these as well. So take your place, get reviews from client, get feedback from clients as well. So, Google places is obviously the most popular and
And the most linked one too since it is Google. I mean is this one of the most important
Using PPC for Lawn Care Advertising
Google Adwords Explained
Google Adwords is a form of Pay Per Click or PPC advertising, but it is only one of the many internet marketing methods at your disposal.
In the long run, you may find that it tends to be one of the costlier methods of internet marketing. Despite that, it may be the method with the most potential to obtain quick results with complete control.
Internet Marketing for Lawn Care Businesses
Facebook. Twitter. Tumblr. Optimized for iPad. LinkedIn. Smart phones. YouTube. Argh!
Unless you are an Internet expert, it can be almost impossible to sort through the seemingly endless options for selling your company – and yourself. It’s a full time job just to read everything that’s posted, let alone keep your own digital presence up to date.
Or is it? According to Andrew Pototschnik, founder of Lawn Care Marketing Expert (www.lawncaremarketingexpert.com), the right use of the Internet can grow your company exponentially IF you have specific goals and implement the right marketing strategy.
“Your website has one purpose, to get a lead to call or email you.”, Pototschnik says. “Anything that doesn’t help accomplish this goal should be questioned.” As the founder of Miami, FL based Lawn Care Marketing Expert, with seventeen years of Internet marketing experience, three years ago Pototschnik set his focus on helping landscaping and lawn care companies exclusively. With the global reach of the Internet, several of his clients are California companies. Read more ›
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