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Testimonial & Review Strategy for Marketing Lawn Care Business

Andrew: Why don’t we talk about testimonials or reviews? What is a good strategy for this and how to get them? What is the whole process and idea behind them?

Jonathan: I know this is something most people hate doing, or scared of doing. Would you say it is probably because they are looking at it wrong, approaching it wrong?

Andrew: Yeah, definitely. That’s what I tell our clients. Exactly, like you said, the response we get when we ask our clients to do this and get reviews and testimonials from their own clients, they all see the value in it, but their first reaction is always, “Oh, I hate doing that. I don’t want to bother my clients.” [inaudible 00:52]. But it’s very important. You have got to do it. If you think it’s going to be difficult or hard, you are looking at it the wrong way.
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Top 10 Things to Do to Your Lawn Care Website

Alright, so why don’t we talk about things that people can do to their existing website, what they can do today to help improve their rank and stay in the top 10. Top ten things that they can do to get their existing website rank.

Let’s also kind of, as we talk about it intertwine balancing that with getting results, like getting people to buy.

Of course, yes.

Alright, cool. So what do you think of number one?

Number one I would suggest using a domain with your number one key phrase in it. So if you are a lawn care expert in Dallas, you would want to probably choose something like lawncaredallas.com or lawn servicedallas.com. You would really need to do really good key phrases research as exactly what the number one key phrase is within your geographic region.
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How Much Should I Spend on a Lawn Care Marketing Budget?

Jonathon from Lawn Care Millionaire joins us again to talk in depth to answer a viewer submitted question. This time we discuss just how much of your profits you should set aside to pay for your marketing. Just how much is enough? Watch and find out.
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Introducing Lawn Care Marketing Expert

Jonathan: Tell me a little bit about your agency, and about your company?

Andrew: Sure. We’re an online marketing agency based in Miami. Our singular focus is local service business’ operating in the US.

Jonathan: Okay. What kind of services are you guys offering? What are you doing for your clients?

Andrew: We’re doing a lot of local listings, traditional SEO, pay-per-click obviously, social media. We’re doing a lot of that these days. We’ve also developed our own special multiple website technique, where we develop a large number of high ranking, lead generating mini-sites, which is a really successful strategy. It’s one I’ve been using for years, and we’ve had great success with it.
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