On January 8th, 2013 – Lawn Care Marketing Expert Presented the Opening Speech at Lawn Care Summit 2013 – How to Get Found on the Internet and Make Your Website Sell. Here is one of the nuggets he spoke about…
Most lawn care operators know that they need to be on the Internet, but having a website alone is not enough. It must get found and it must sell. But exactly how do you do that and where should you start? Your website is the most important member of your sales team and, just like a salesman; it needs to be able to close leads. Find out how to design it in a way that presents your image and values in the best light, while building credibility and trust with your prospective customers.
Hi everybody. Andrew here with Lawn Care Marketing Expert. I am here in Orlando, Florida, on a really gray day today and I have just finished a presentation for Lawn Care Summit 2013. I gave an hour-long talk to about 200 attendees all about how to get found on the internet and make a website that sells. One of the things I talked about at length was your website. What makes a good website? Why it’s so important and why you really need to spend time and effort to make it your ultimate sales goal. One of the examples I gave was most people treat their website like a glorified business card. Name, address, phone number, nothing special about it. No thought into the message that comes across on there and that’s not the way you need to treat it. You need to treat your website like your ultimate sale person and just like a salesperson, they should have all the tools that they need to present your company and your services in the best light, and ultimately make the sale with a client.
Let’s think about what that would entail. If you’re a salesman and you’re wanting to sell the service of your business, what would help you? Should you show up to your clients house in cut off jean shorts, flip-flops and a tank top. Do you think that unprofessional appearance is going to help you sell services? Maybe you should show up looking professional, dressing like a professional. Maybe you may need to be really responsive. Maybe you need to show up on time. Maybe you need to bring proof. Maybe you need to bring customer testimonials showing that you successfully completed other projects like theirs, you know what you’re doing, and you can complete good work. Maybe that means photos. Maybe you should have a super strong guarantee that takes out all of the risks of them doing business with you.
There’s a number of things you need to do to your website that can make it your ultimate sales goal. Those are just a few, but that’s how we need to think about our website. It’s your number one salesperson and you need to treat it as such. You need to enable your website, just as you would your sales team by giving them the tools that they need to prevent your business and your services in the best light and as your best option in your service markets. That’s what a websites all for. If you weren’t here with me to see the presentation this month. If you didn’t get to attend Lawn Care Summit 2013, I encourage you to come to 2014. Lots of great presentations. Lots of great technical presentations and a lot of business presentations. Covered a wide variety of topics and actually the launch was really good too. The food was provided, lunch was provided and it was actually pretty delicious. Maybe you don’t care about the business side. Maybe you don’t care about lawn care, whatever, but the foods really good. I encourage you to come to Lawn Care summit 2014. In the meantime, Andrew over and out. I will see you guys back in Miami. A new video coming next week. In the meantime, subscribe to my email newsletter at the end of this video. Subscribe to the YouTube list so you get notified whenever I post a new video. Join us on Facebook; I post tidbits and different things that I following different in marketing blogs and other things that don’t go on the main website, so check that out. Andrew over and out. I will see you guys soon. Thanks take care.