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Using Facebook as your Lawn Care Website

We see a lot of lawn care businesses just getting started that are using Facebook as their company website. Some even go so far as to publish the Facebook URL on their trucks and flyers.

Is this a good idea?

What should you be doing?

Watch the video to find out…

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Hey guys, Andrew here again. It’s good to be back. I want to talk today about one of the most common mistakes that I see small businesses just getting started to make and that’s using Facebook as their company website. It’s a terrible idea. It’s even worse than using a free website. Why is that, why is that a terrible idea to use that as your main website. Well, it has very little SEO value. You’re not going to be able to rank for the hundreds of different key phrases that your customers, your prospects, your potential customers are going to be using to find companies like yours, that offer the services that they want.

It’s going to be even more difficult to generate leads from it because you can’t control of a layout. Facebook controls the layout. They decide how things are positioned. They decide that this month they want to use the timeline view, next month they’re going to change the format again and do something else. You don’t have control over that. When you can’t control the layout, and you can’t control the colors, and you can’t place forms that capture lead information right there smack on the front of your Facebook page, it really limits the effectiveness of using Facebook as a lead generation platform. We don’t want to do that.

The other thing that you might not know is that just like Google AdWords where Google puts an easy front end onto their ad platform, where you can go and set up ads yourself, Facebook as well hides a large level of depth. Unless you’re really a Facebook expert there’s a lot of things that are going on behind scenes on Facebook that you don’t know about and you don’t understand. I’ll give you an example of just one. It’s another reason why you don’t want to use Facebook as your sole web presence and that is Facebook controls the algorithm that determines how many people see any of the posts that you make. It’s typically,  less than 10% of your followers of the people who like your business page are going to see anyone of your posts. That’s a big deal.

Lastly, you want to own your platform of anything that you do online that’s really going to generate a large number of leads. It’s going to be setting up your website and controlling that website. You want to own your platform. You want to have full control over it. You want to have access to the code. You want to control your domain name. You want to be able to go in and make tweaks to each individual page. You want to be able to change how it looks, how the forms are positioned. All of these different variables affect how many leads you get through your website. Unless you control your website and you control your platform, you can’t do that. That’s what it’s all about. That’s the whole reason we’re online. We want to generate leads so we want to be on the best platform and Facebook is not it. It’s important to have a Facebook page but it should not be your company website. Do not treat it as such. Thanks.

 

Andrew Pototschnik is the founder of Lawn Care Marketing Expert, the largest online marketing agency in North America specializing in marketing strategies for the lawn care and landscaping industries.

Google Partner
Facebook Marketing Partner
Service Autopilot
Official Consultant of PLANET Conference

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